Contract Type: Permanent, full-time (5 in 7) Salary: Market Rate Location: Anfield Sports & Community Centre, Chapel Street (with travel to the city centre office as needed)
(LFC states this vacancy may close early if application volumes are high) Department: LFCF Fundraising & Events
About the Organisation
LFC Foundation is the official charity of Liverpool Football Club, delivering community and sport-for-good programmes that draw on the reach and profile of the LFC brand.
About the Role
LFC Foundation is looking for a Business Development & Philanthropy Manager to drive income growth by securing high-value donations, sponsorships and partnerships. The role centres on building and managing a strong fundraising pipeline, developing relationships with donors and corporate partners, and identifying new opportunities through networking and events. As an ambassador for the Foundation, the successful candidate will use the LFC brand and the Foundation's impact to create sustainable funding that supports long-term growth and community reach.
What You'll Do
Business Development & Prospect Research
Develop and deliver strategies to secure new philanthropic income opportunities
Identify, research and qualify major donors, corporate partners, sponsors and philanthropic organisations
Build and manage a strong pipeline of prospects to generate sustainable income
Conduct prospect research and due diligence to assess giving potential and engagement opportunities
Collaborate with senior leaders, Trustees and Club stakeholders to maximise fundraising opportunities
Pipeline Management & CRM
Manage the full donor cultivation journey from prospect identification to stewardship
Lead the use and continuous improvement of Salesforce and CRM systems
Maintain accurate pipeline reporting, income forecasting and performance tracking
Implement effective prospect management processes and monitor conversion rates
Develop strategies to enhance engagement and fundraising performance
Networking & Lead Generation
Represent the Foundation at corporate, community and networking events
Build and maintain influential relationships across business, philanthropy and football sectors
Generate and convert qualified leads through strategic networking
Work with LFC departments to maximise opportunities from sponsors, hospitality guests, partners and VIP supporters
Relationship Management & Lead Conversion
Manage inbound and internally generated fundraising leads
Develop tailored engagement plans for major donors and corporate partners
Lead follow-up activity from events, introductions, referrals, sponsors, hospitality guests and existing supporters
Build long-term relationships that drive repeat giving, multi-year commitments and strategic partnerships
Manage a portfolio of major donors, ensuring excellent stewardship and engagement
Fundraising Strategy & Leadership
Support the development and delivery of the Foundation's fundraising and philanthropy strategy
Identify market trends, opportunities and best practices to drive income growth
Create impactful donor engagement experiences and stewardship programmes
Collaborate with Marketing and Communications on fundraising campaigns and donor communications
Provide regular reporting and recommendations on fundraising performance
Governance & Compliance
Ensure fundraising activities comply with relevant legislation, regulations and Foundation policies
Conduct appropriate donor due diligence and risk management
Manage budgets effectively to maximise return on investment
What They're Looking For
Essential
Proven experience in business development, fundraising, major donor fundraising, sponsorship sales or partnership management
Demonstrable success in developing and converting high-value sales, fundraising or partnership pipelines
Experience using Salesforce or equivalent CRM systems to manage pipelines, relationships and performance reporting
Strong networking capability with the confidence to engage and influence senior business leaders, high-net-worth individuals and key stakeholders
Experience identifying, developing and converting new business opportunities
Excellent relationship management and stakeholder engagement skills
Strong commercial awareness and understanding of relationship-led sales processes
Excellent presentation, communication and negotiation skills
Ability to manage multiple opportunities simultaneously and work towards ambitious income targets
Desirable
Existing network of philanthropic, corporate or high-net-worth contacts
Experience working within a charity, foundation, sports organisation or membership-based organisation
Knowledge of philanthropy, fundraising and grant-making trends
Experience securing six-figure gifts, sponsorships or partnership agreements
Experience implementing and managing Salesforce CRM
Practical Details
Contributory pension scheme matching up to 5.5%
Life Assurance Cover
25 days holiday plus 8 bank holidays (option to purchase up to 5 additional days)
Free financial guidance and mortgage advice
Car salary sacrifice scheme, Cycle to Work scheme, season ticket loans
Employee Assistance Programme and Medicash Health Cash Plan
Volunteering opportunities and LFC perks (retail discounts, LFCTV GO, priority tickets)
This role is subject to a satisfactory enhanced DBS check
Apply for this role →
(LFC states this vacancy may close early if application volumes are high) Department: LFCF Fundraising & Events
About the Organisation
LFC Foundation is the official charity of Liverpool Football Club, delivering community and sport-for-good programmes that draw on the reach and profile of the LFC brand.
About the Role
LFC Foundation is looking for a Business Development & Philanthropy Manager to drive income growth by securing high-value donations, sponsorships and partnerships. The role centres on building and managing a strong fundraising pipeline, developing relationships with donors and corporate partners, and identifying new opportunities through networking and events. As an ambassador for the Foundation, the successful candidate will use the LFC brand and the Foundation's impact to create sustainable funding that supports long-term growth and community reach.
What You'll Do
Business Development & Prospect Research
Develop and deliver strategies to secure new philanthropic income opportunities
Identify, research and qualify major donors, corporate partners, sponsors and philanthropic organisations
Build and manage a strong pipeline of prospects to generate sustainable income
Conduct prospect research and due diligence to assess giving potential and engagement opportunities
Collaborate with senior leaders, Trustees and Club stakeholders to maximise fundraising opportunities
Pipeline Management & CRM
Manage the full donor cultivation journey from prospect identification to stewardship
Lead the use and continuous improvement of Salesforce and CRM systems
Maintain accurate pipeline reporting, income forecasting and performance tracking
Implement effective prospect management processes and monitor conversion rates
Develop strategies to enhance engagement and fundraising performance
Networking & Lead Generation
Represent the Foundation at corporate, community and networking events
Build and maintain influential relationships across business, philanthropy and football sectors
Generate and convert qualified leads through strategic networking
Work with LFC departments to maximise opportunities from sponsors, hospitality guests, partners and VIP supporters
Relationship Management & Lead Conversion
Manage inbound and internally generated fundraising leads
Develop tailored engagement plans for major donors and corporate partners
Lead follow-up activity from events, introductions, referrals, sponsors, hospitality guests and existing supporters
Build long-term relationships that drive repeat giving, multi-year commitments and strategic partnerships
Manage a portfolio of major donors, ensuring excellent stewardship and engagement
Fundraising Strategy & Leadership
Support the development and delivery of the Foundation's fundraising and philanthropy strategy
Identify market trends, opportunities and best practices to drive income growth
Create impactful donor engagement experiences and stewardship programmes
Collaborate with Marketing and Communications on fundraising campaigns and donor communications
Provide regular reporting and recommendations on fundraising performance
Governance & Compliance
Ensure fundraising activities comply with relevant legislation, regulations and Foundation policies
Conduct appropriate donor due diligence and risk management
Manage budgets effectively to maximise return on investment
What They're Looking For
Essential
Proven experience in business development, fundraising, major donor fundraising, sponsorship sales or partnership management
Demonstrable success in developing and converting high-value sales, fundraising or partnership pipelines
Experience using Salesforce or equivalent CRM systems to manage pipelines, relationships and performance reporting
Strong networking capability with the confidence to engage and influence senior business leaders, high-net-worth individuals and key stakeholders
Experience identifying, developing and converting new business opportunities
Excellent relationship management and stakeholder engagement skills
Strong commercial awareness and understanding of relationship-led sales processes
Excellent presentation, communication and negotiation skills
Ability to manage multiple opportunities simultaneously and work towards ambitious income targets
Desirable
Existing network of philanthropic, corporate or high-net-worth contacts
Experience working within a charity, foundation, sports organisation or membership-based organisation
Knowledge of philanthropy, fundraising and grant-making trends
Experience securing six-figure gifts, sponsorships or partnership agreements
Experience implementing and managing Salesforce CRM
Practical Details
Contributory pension scheme matching up to 5.5%
Life Assurance Cover
25 days holiday plus 8 bank holidays (option to purchase up to 5 additional days)
Free financial guidance and mortgage advice
Car salary sacrifice scheme, Cycle to Work scheme, season ticket loans
Employee Assistance Programme and Medicash Health Cash Plan
Volunteering opportunities and LFC perks (retail discounts, LFCTV GO, priority tickets)
This role is subject to a satisfactory enhanced DBS check